10 Best Intuit Mailchimp Alternatives for 2025

Mailchimp is the dominant name in email marketing, but there are robust, feature-rich competitors worth considering. Below are ten standout alternatives, ideal for small businesses, marketers, and entrepreneurs looking for new options.

1. Beehiiv

Beehiiv specialises in newsletter creation and distribution. It offers an intuitive editor and strong list management tools for creators and solopreneurs.

• Pricing: Free plan available; premium features start at $25/month.

Pros: Easy editor; free tier; good for newsletters.

Cons: Limited advanced automation; best for smaller lists.

2. EmailOctopus

EmailOctopus delivers powerful email automation and a simple interface for businesses of any size.

• Pricing: Generous free plan; paid plans start at around $8/month.

Pros: Affordable for large lists; simple design.

Cons: Fewer advanced features than the competition.

3. Omnisend

Omnisend is designed for ecommerce, integrating with Shopify and providing SMS and email marketing automation.

• Pricing: Free plan; paid plans start at $16/month.

Pros: Excellent ecommerce integration; advanced segmentation.

Cons: Higher pricing for bigger lists; learning curve for beginners.

4. Kit

Kit blends AI-powered tools with social media and email content, focusing on creators and small e-commerce.

• Pricing: Starts at $25/month.

Pros: AI assistance; integrates with store platforms.

Cons: Not suited for complex automations; limited templates.

5. Sender

Sender is known for high deliverability and a straightforward interface, suitable for SMBs.

• Pricing: Free plan available; paid plans start at $9/month.

Pros: Easy to use; affordable; good for transactional emails.

Cons: Basic reporting; limited design customisation.

6. CleverReach

CleverReach provides advanced automation and integrates with many e-commerce platforms.

• Pricing: Free plan for up to 1,000 emails/month; paid plans start at $16/month.

Pros: Robust automation and a great template library.

Cons: Steeper price for larger lists; fewer integrations than some rivals.

7. Mailjet

Mailjet is a leading platform for transactional and marketing emails with real-time collaboration tools.

• Pricing: Free tier; premium starts at $13/month. ​

Pros: Collaborative campaign management; good analytics.

Cons: Limited free plan features; fewer advanced triggers.

8. Resend

Resend targets developers and SaaS platforms with APIs for transactional and marketing emails.

• Pricing: Free plan; paid plans start around $20/month.

Pros: Developer-friendly; easy for integrations.

Cons: Not a drag-and-drop editor; technical setup required.

9. Brevo

Brevo (formerly Sendinblue) offers strong automation features and combines email and SMS campaigns.

• Pricing: Free plan; paid plans start at $25/month. ​

Pros: Email + SMS; simple CRM.

Cons: Inconsistent customer support; limited reporting capabilities in basic plans.

10. MailerLite

MailerLite provides a streamlined interface, built-in landing pages, and essential automation at a low cost.

• Pricing: Free plan for up to 1,000 subscribers; paid plans start at $10/month.​

Pros: User-friendly; affordable; automation and landing pages.

 Cons: Fewer advanced features; basic support in the free tier.

Each alternative provides unique value for different use cases and budgets. Consider your business needs, preferred features, and contact list size to find the perfect fit for your email marketing strategy.